3 Benefits of B2B Facebook Lead Form Campaigns

By March 11, 2020 B2B Marketing
3 Benefits of B2B Facebook Lead Form Campaigns

Want qualified leads?

More leads for your company? 

Facebook lead form ads are a great way to connect new potential clients to your business and to create brand awareness. Incorporating Facebook lead form ads in your Facebook advertising campaign are a great way to add quality and more interested leads for your clients. Lead form ads are similar to other Facebook ads but it includes a contact form at the bottom of the ad so people can fill out if interested in more information. 

Budget-friendly

These types of ads are great for B2B advertising because it is a cost per lead type of campaign. If the goal is to get new leads to see your ads this is a perfect option for you. It is worth the price because you have the lead form and the video/image ad included so it’s like two ads in one.

CRM Integration 

Having lead forms connected to your CRM allows you to have leads organized by day and lets you see all of the leads at once in one place. Once you know who your audience is and are interested you can create a retargeting campaign as the next step. Knowing your target audience is important so you can collect better quality leads for your clients. Tracking where your leads come from and how they found your ad is important information to know. Documenting this information will help your campaign to see where leads are coming from and where there is room to improve the campaign.

Customizable Lead Forms

When creating the lead form ad on Facebook it is very simple to organize what information you would like your lead form to have and how to contact your leads in the future. You can add in location, the best way to contact them, and more customizable features.

Tips For Having An Efficient & Successful Lead Form Facebook Campaign:

More Volume Or Higher Intent Lead Form

There are two types of lead form campaign styles to choose from: more volume and higher intent. Each one has a different objective. For a volume campaign, it is designed to get more forms completed. The higher intent campaign has a review screen and can see the information submitted. Higher intent is to bring in more interesting leads.

Write An Engaging Call-to-Action

 It can be a simple sentence stating the main action you want someone to do after seeing your ad. An eye-catching call to action statement encouraging an action to be done is the best approach to lead ads. This can be as the headline or as a sub-text. The call to action needs to have a clear specific action that is easy for leads to follow. 

Think About Target Audience When Creating The Lead Form Ad

Facebook has many options to choose from to make your ad specific and only reaching the target audience you desire. In setting up the audience, you can exclude and include certain locations and other options to enhance your campaign’s target audience. 

Adding A Thank You Screen 

After the form is completed you can have a thank you screen explaining the next steps.

Nicole Nowogrodzki

Author Nicole Nowogrodzki

More posts by Nicole Nowogrodzki

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