As of the writing of this article, many businesses are allowing their employees to work remotely.
This has also provided two new facts about these times:
- More people are in front of their computers than before.
- People now have less of a fear of being in front of a camera due to the need for video conferencing.
Keep in mind that these two facts are both true for you and your prospective customers.
So knowing this, why not take advantage of this opportunity to promote your business through video marketing?
In my last article, I talked about how video marketing will work for your business.
With everyone’s eyes glued to their monitors for both business and entertainment, now is the best time to get started.
And due to video conferencing, you more than likely have gotten over any fear about being in front of a camera…so use that to your advantage.
Below are 4 tips to remember before you create your first video.
Tip #1: Focus On One Topic
The more information the better, right?
While that may be true in other instances, this isn’t the case when marketing your product/service to your potential customers.
You don’t want to confuse your audience by covering multiple issues.
Make sure that your video is straightforward and gets to the point as quickly as possible.
Tip #2: Keep It Short And Sweet
Here’s an interesting study reported by Time Magazine that states people generally lose concentration after eight seconds…one second less than a goldfish.
Combine that with long drawn out videos with messages that could have been said in ¼ of the time, and you’ll understand why shorter videos have a higher conversion rate.
Good marketers know this and have provided data for the ideal length for videos on each platform:
- Twitter: No longer than 30 seconds.
- Instagram: Between 26 to 30 seconds.
- Facebook: 1 minute
- YouTube: 2 minutes
Tip #3: Include A Call To Action At The End Of Your Video
It’s amazing how many videos are created yet do not direct potential customers to what they want them to do next.
Don’t be like those companies.
If you want an action taken by your viewers, let them know what they should do next. A closed mouth doesn’t get fed, right?
Tip #4: Include Subtitles In Your Videos
How many times have you ever been on social media and scrolled past a video not knowing what the video is talking about?
The reason is usually that the video isn’t playing sound and there were no subtitles.
With the majority of videos like this, why not use subtitles to gain your advantage?
Adding subtitles to your videos may be a bit difficult to implement but it will pay off as your video to stand out from your competition.
These four tips have been very useful in video marketing but they are more powerful at this time.
With eyes viewing their smartphones and computer screens more than ever, your business can be shown to your potential customers with more ease.
The trick to it is to make sure that your video is more effective than your competitors.
With the help of these four tips, your next customer may be only a view away.