A specialized machine manufacturer wanted to drive brand recognition and visibility.
Spark Outbound was engaged to drive brand awareness for a specialized machine manufacturer via a LinkedIn Outreach Campaign as well as a targeted Email Drip Campaign.
In collaboration with the client, strategic content messaging, designed to maximize reach and response across each communication channel, was produced. Using demographic data ranging from industries and years of experience to titles and job functions, we identified several personas. In addition, specific keywords were leveraged to refine the audiences. The goal of these campaigns was to increase the company’s awareness and nurture new leads.
- LinkedIn Outreach Campaign
- Email Drip Campaign
- Content Messaging Strategy
- Target Audiences Identification
What Were The Results?
The high connection rates across both campaigns* is indicative of the right content and messaging sequence as well as Spark Outbound having identified the right audiences. There was a noticeably high conversion rate from connecting to engagement across both campaigns. It should be noted that one of the primary conversion metrics was engagement.
From the post connection statistics, specifically the response rates and total-replied-to messages, it is evident that while the connection rate is an important metric, the response rate and response sentiment is equally important to understand where to traffic these conversions so as to funnel the prospect down the relevant buyer’s journey.
LinkedIn Outreach Campaign (1A)
Cited an 83% rate of prospects interested in getting to understand the campaign offer by requesting more information, thereby achieving another conversion metric for the client.
LinkedIn Outreach Campaign (1B)
9.75% of the Positive Responses in this campaign requested direct engagement with the company via a scheduled call, opting in to be contacted by providing their contact information.
Cited an 85% rate of prospects interested in getting to understand the campaign offer by requesting more information, thereby achieving another conversion metric for the client.