B2B Marketing

4 Tips To Help You Dominate With Your Next Video Marketing Campaign

As of the writing of this article, many businesses are allowing their employees to work remotely.  This has also provided two new facts about these times: More people are in front of their computers than before. People now have less of a fear of being in front of a camera due to the need for …

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The Quick & Easy Facebook Remarketing Ads Guide: 2020 Edition

If you ever wondered how to target your audience once they have seen your ad or website? Retargeting ads on Facebook allow you to make a great second impression with your audience. When creating an ad campaign there are several types of objectives and goals you can choose from. After you launched a campaign, you …

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6 Ways To Make Your B2B Google Ad Spend More Efficient

Google ads are an essential tool to add to your B2B digital marketing plan. Being efficient with your ad spend and creating campaigns to maximize ROAS (Return on Ad Spend) will greatly benefit your B2B business. To get started I recommend outlining your client’s buyer personas and buyer journey. It will help the campaign to …

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How to Build Effective Contact Lists for Cold Email Outreach

In my last post, I talked about why personalizing your email outreach efforts is crucial to the success of your campaigns. Connecting with your most relevant prospects on different levels is key to creating and building working relationships with them. The goal is to reach those who are most interested in and can benefit the …

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Why Your Business Needs a Multi-Platform Approach

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]The world is full of diversity, yet many brands are sticking to one platform to tell their story. That’s limiting your audience and your message. The most important strategy for B2B lead generation …

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What Does a Comprehensive B2B Lead Generation Program Look Like in 2019?

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]People typically know what they want by the time you hear from them. Modern consumers educate themselves about a product/service prior to beginning the purchasing process. That means that the way we do …

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