B2B Marketing

From B2B to H2H – The Changing Face of B2B Marketing

Humans are back in style. For a time, as technology evolved, humans took a back seat to automation and canned responses. Modern consumers are getting smarter by the minute and speaking to a bot is no longer satisfactory. Just as the internet connects people, it can simultaneously divide. Artificial intelligence can be lonely, and people …

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What is ABM?

What is Account-Based Marketing? Account-based marketing, sometimes referred to as key account marketing, is not a new technique: it rose to prominence in the 1990s as businesses discovered they could experience better ROI if they targeted their marketing to a specific customer rather than a group. However, it continues to be popular because it continues …

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B2B Trade Show Strategies that Support Sales

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]In recent years, interest in online marketing has increased to the extent that people have entirely forgotten about the significance of offline replacement. One of those replacements comprises tradeshow marketing. Tradeshow marketing is …

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What is GDPR and How Does it Impact B2B Cold Emailing?

Data privacy and protection has been a critical issue for businesses and consumers in recent years but the issue moved to the forefront when the European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. The law, which is designed to protect the personal data of EU citizens, has long-reaching implications …

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