Digital Advertising

Technological Platforms, Tools and Their Efficiency

In today’s day and age, the key components of successful and sustainable businesses are the technological tools they use. Not only does business technology save you time and money, certain software and platforms also help the business to be more proactive and efficient for less money. As we know by now, many daily “busy work” …

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Do Your Agency’s Digital Marketing Strategies Take Into Account These 3 External Forces?

Every digital marketing agency is a work in progress as well as their digital marketing strategies. We’re constantly growing to meet the needs of our clients and the changing marketplace, which means that we need to be open to changes to our service offerings regularly. Whether it’s adding new delivery processes or adding new complementary …

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The Process Around Our Daily Update Email and How it Helps Clients With Their LinkedIn Outreach

As we all are aware by now that communicating via email is almost instantaneous, which enhances communications by quickly disseminating information and providing fast responses that benefit our clients. So how does positive response emails spark an action out of our clients via LinkedIn Outreach? Positive Responses Positive response emails allow the client to work …

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4 Reasons Strategy and Analytics are Essential to LinkedIn Outreach

So you’ve heard about LinkedIn outreach, right? Campaigns, connection request fuse limits, connection messages – it’s all part of this ever-evolving machine that requires an iterative approach to stay on the curve, and ultimately get yourself ahead of the curve – something I like to call LinkedIn utopia. But, in order to even get close …

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6 Ways To Optimize Your Google Ads Audience

Now more than ever, creating digital ads for your B2B business is critical to get in front of your prospective clients. Building and selecting the right audience will help Google find interested and motivated people who are actively searching for your services. Researching your target audience will save you time and money in the long …

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4 Tips To Help You Dominate With Your Next Video Marketing Campaign

As of the writing of this article, many businesses are allowing their employees to work remotely.  This has also provided two new facts about these times: More people are in front of their computers than before. People now have less of a fear of being in front of a camera due to the need for …

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The Quick & Easy Facebook Remarketing Ads Guide: 2020 Edition

If you ever wondered how to target your audience once they have seen your ad or website? Retargeting ads on Facebook allow you to make a great second impression with your audience. When creating an ad campaign there are several types of objectives and goals you can choose from. After you launched a campaign, you …

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