What are the best franchise lead generation sources?

Franchise brands that use multiple lead generation sources are finding the most success. Incorporating Google Ads, Facebook Ads, YouTube and LinkedIn allows brands to reach prospects at all phases of their research process. Traditional sources like brokers and portal sites can produce leads, but are typically expensive or inconsistent.

How quickly should we follow up with franchise leads?

The speed in which you follow up plays a HUGE role in the success of your franchise sales efforts. In fact, you will have a significantly higher lead to conversation rate if you make contact within the first hour.

Should our franchise sales team use a CRM?

you should be able to integrate your CRM with your website forms to have the leads go in automatically, classify your leads based on the Step in your franchise sales process they are currently in, allow sales team to make detailed notes and track all conversations and offer simple, accessible reporting on everything.

How can we use email marketing in our franchise sales process?

Email marketing tools give you the ability to stay in front of your prospects with relevant content over time until they are ready to move forward. You can get them to attend webinars or conference calls with your successful franchisees, invite them to a discover day or update them on all the exciting new locations you have been adding.