Interactive Content

3 Types of Interactive Content

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]If you asked someone if they’d rather read a book or play a game, what do you suppose their response might be? The vast majority of individuals would prefer to play a game …

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Why is Interactive Content Valuable?

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]No one likes to be bored. That’s why interactive content was created. It takes marketing to the next level by asking the consumer to participate in your own form of advertising. It’s brilliant …

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How Interactive Content Can Increase the Click-through-rates on Your Marketing Emails

The argument has already been made about the popularity of email marketing. By the year 2020, email will be used by 3 billion people. The return on investment can be incredible as well. Every $1 spent returns an average of $38. So, the question is not whether it is popular or effective, but what to …

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Why Interactive Calculators Crush Static Landing Pages

If you want your lead capture efforts to mean something, you should probably use an interactive calculator for your messaging. Static content (like a landing page) is the equivalent of writing on a stone tablet. It’s ineffective, time-consuming, and costly. In fact, a recent study demonstrated that 88% of marketers consider interactive content as an …

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A Concise Guide to Using Interactive Content in 2019

The key to modern consumer engagement is through interactive content. It’s creative, innovative, and puts the experience in the hands of consumer control. 81% of marketers believe that interactive content grabs attention more efficiently and 79% believe it enhances the retention of brand messaging. This type of creative thought leadership results in repeat visitors and …

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