Outreach

How Does The Account Manager Help Their Clients Achieve Their Business Goals?

An Underrated Yet Crucial Challenge It’s a good question, right? How does the account manager help their clients achieve their business goals? An underrated yet crucial challenge in business is to find a way to establish and maintain a positive relationship with the people you do business with. These days, it’s all about getting your …

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The Process Around Our Daily Update Email and How it Helps Clients With Their LinkedIn Outreach

As we all are aware by now that communicating via email is almost instantaneous, which enhances communications by quickly disseminating information and providing fast responses that benefit our clients. So how does positive response emails spark an action out of our clients via LinkedIn Outreach? Positive Responses Positive response emails allow the client to work …

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How Did Spark Outbound Develop Our LinkedIn Outreach Service?

We were recently thinking about how we developed our LinkedIn Outreach service to get to the place we are now. Here’s a quick summary of how we got there. There were really 3 primary phases we cycled through to be able to add this service for our clients: Testing, Testing, Testing It actually started out …

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Email Outreach: 4 Things to Address During COVID-19

Wow. Things have really changed over the past several weeks. We have seen a surprising influx in clients seeking guidance on how to navigate their marketing strategy during COVID-19. Here are 4 things you should be addressing in your outreach at this time: Messaging One responsibility of marketing agents has always been to put ourselves …

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How to Build Effective Contact Lists for Cold Email Outreach

In my last post, I talked about why personalizing your email outreach efforts is crucial to the success of your campaigns. Connecting with your most relevant prospects on different levels is key to creating and building working relationships with them. The goal is to reach those who are most interested in and can benefit the …

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Transform your Email Outreach Campaigns with Personalization

Why using personalization is crucial: Personalizing your email outreach messaging is essential to the return on your efforts. Using strong personalization will take your campaigns from lackluster to impressive. When a contact receives a message with his or her name, addressing pain points, establishing mutual connections, or giving a compliment or praise, a cold email is …

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