What Is Search Intent? With the rise of search engines and SEO, the face of buying changed. Buyers now take a much more active role in their buying research and decisions. The buyer’s journey is now less linear and now looped with research and information gathering. How businesses reach them changed as well. In order …
Localization is often overlooked when it comes to search engine optimization (SEO), but for a business with multiple locations, it’s critical to getting your brand noticed. In fact, 46% of all searches on Google are local, so skipping the neighborhood could be a big mistake. In order to cover your bases, you have to …
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Content is still king for B2B companies. This year, almost 90% of U.S. B2B companies will use digital content marketing to generate continuous traffic, build brand awareness and drive conversions. B2B companies are striving to stand out in a very crowded content landscape. As more content is produced, the value of the content decreases. Simply …
SEO: we can safely assume that you have heard of it because nowadays it seems to be something that everyone is talking about, especially when it comes to website optimization or digital marketing. And it is worth it, because SEO is, without a doubt, one of the most effective ways of increasing web traffic to …
