What in the world is “Videofying“?
Before we explain it, consider this situation…
You have concocted this great copy.
You have even created or found some great images to go with that copy.
You may have even created a beautiful infographic that helps explain your product or service.
You may have considered creating a polished video to help with your messaging efforts yet saw that creating such an asset may not be worth the effort.
Here Are The Stats
Before you settle on that position, consider the following 5 statistics:
- According to Wyzowl, 84% of marketers say video has helped them generate leads.
- According to Social Media Week, viewers claim they retain 95% of a message when obtained via video.
- Social Media Week also reports that 78% of people report watching videos online each week, with 55% of those watching on a daily basis.
- Wyzowl reports that 85% of people would like to see more videos from brands in 2021.
- Wyzowl also reported that 69% of people say they’d most prefer to learn about a new product or service by watching a short video.
With these stats, the benefits of creating a video for your purposes should be clear.
However, the question always appears…do we have it in our budget to create one?
Consider Videofying It
Before you answer that question, have you ever thought about using what you already have?
Recall that great copy you already have in your possession.
How about those great images that were used with that copy.
What if you were able to combine those and create a captivating video..would you do it?
We say “Videofy It.”
For many of our clients here at Spark Outbound, we were able to take existing static images and copy then repurposed them as motion graphic videos…hence “Videofying It”
In some instances, we were able to just use one image such as the one below:
And convert it to this:
Or even take the copy used in the body of a social media ad:
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Then convert it to video as we did here:
As you can see, a lot can be done with the magic of photo and video editing software without having to get a videographer to capture cost-consuming footage first.
It does help that we have a team that we can bounce ideas off of.
It also helps that there are a plethora of resources online at our disposal from background music to stock footage to social media posts to news headlines and so much more.
A great example of this is this video created for our client using the resources mentioned before:
In conclusion, we use everything we can to make sure we create assets that help get the message across with efficiency as our guiding beacon.
This is possible because we have a great team that can execute such tasks by using imaginative concepts that are completely out of the box.
Our clients have been amazed with so much we can do with so few resources as well as the video assets that they can use in other channels they could not have such as YouTube ads, Facebook Video Ads, Instagram Video Ads, LinkedIn Video Ads, and more.
If you can do this with your team, we advise you to do so.
There is much more benefit for your organization to do this.
If you see the benefits but need someone to help you, let’s talk!
As you saw with the examples provided, we have done this for our clients and seen great results.
We here at Spark Outbound can definitely “videofy” your assets and provide more traction for your messaging!