In today’s day and age, the key components of successful and sustainable businesses are the technological tools they use.
Not only does business technology save you time and money, certain software and platforms also help the business to be more proactive and efficient for less money.
As we know by now, many daily “busy work” tasks can be automated so businesses can focus more on certain tasks such as:
Mailchimp
- An Email Marketing System (EMS) that I’ve used which allows you to easily keep your email subscribers informed of news about your business and important deals and promotions. This particular EMS also pushes out email newsletter to your social networks and has many other amazing features, so you don’t have to post on your own.
All businesses should know by now the vital importance of using social media to connect with their prospective clients and customers.
These are the technological platforms/tools that I’ve used to make things more efficient:
Hootsuite
- This easy to use technology tool allows you to schedule posts to go out on the desired dates and times, without setting foot on the actual social media sites themselves, avoiding that distraction. What I found most impressive about this tool is that it helps you invest in content that grows your business. Their social analytics dashboard shows your top performing content and gives personalized insights on why it’s working.
The next platform or tool is the most commonly used analytical tool across businesses.
This tool helps you get a deeper understanding of your customers and the people who roam your website.
It also gives you the free tools you need to analyze data for your business in one place.
Google Analytics
- This tool helps you understand your site and app users to better evaluate the performance of your marketing, content, products, and more. It gives you access to Google’s unique insights and machine learning capabilities to help get the most out of your data. It also helps you process and share your data quickly with an easy-to-use interface and shareable reports.
In Conclusion
There are many amazing and easy-to-use technology platforms and tools out there to help your business grow and become more efficient.
The key to any successful business is to choose technological platforms and tools that will be both efficient & cost-effective but will also get the job done. Go tech!
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